By Benjamin Cher

WE Communications has been selected to run Auto-maker Infiniti’s ignition program, Infiniti Lab in Singapore.

The agency will identify and drive storytelling opportunities, showcasing start-ups in smart mobility, and raise awareness across the company’s various channels.

Infiniti Lab is an eight-week accelerator program for start-ups to connect with automotive and connectivity experts and resources. WE will develop a media plan for the eight-week period, as well as activate social, technology and lifestyle influencers.

“At Infiniti, we believe in the power of entrepreneurship and innovation, and aim to foster a global entrepreneurial community,” said Jodie Davies, senior manager, Infiniti global communications.

“Partnering with WE empowers Read full story ›

Source: The Drum