"We don’t deal in opinion, only in data," says Booking.com’s David Peller
Booking.com makes customer-centric decisions based off data, not on opinion, according to Booking.com’s director of strategic partnerships for APAC, David Peller.
Peller said the company’s approach to innovation took three points; understand the user by putting guest at the heart of everything Booking.com does, have the humility to keep learning and get stuff done.
Speaking at the Forrester CX conference in Singapore today, he said; “Every single innovation conversation starts with the customer and that then leads to the idea of learning. We don’t deal in opinion, only in data. No one argues based off an opinion, only data.
“We are one of Read full story ›
Source: The Drum
