‘We have to course correct’: 4A’s Nancy Hill blames lack of education for messy digital media landscape
By Minda Smiley
Anyone who works in digital media knows that the past few years haven’t exactly been a walk in the park. Disagreements over viewability standards, the ongoing media transparency debacle and the issue of ad fraud have all fostered an environment of distrust within the digital advertising ecosystem.
Nancy Hill, president and CEO of the American Association of Advertising Agencies (4A’s), thinks that part of the reason why the industry has gotten itself into this mess is because of a lack of education. Speaking with Beet.TV at the IAB Annual Leadership Meeting in Florida, Read full story ›
Source: The Drum




