'We think like a 124-year old start-up', CMO Linda Boff shares some secrets to GE's marketing success
One of the key challenges for B2B marketers today is to bear in mind that “your customers do not log onto a different Internet at night,” advised Linda Boff, chief marketing officer at General Electric. “The risk of not being out there is much higher than the risk of not trying because the opportunity passes you by.”
Boff was the keynote speaker at the annual ANA/BMA16: Masters of B2B Marketing Conference in Chicago this week and her focus on the importance of reinventing storytelling for business-to-business showed once again how GE is not afraid to try something new. She Read full story ›
Source: The Drum
