'We won't go down without a fight' – BHS marketing boss leads guerilla campaign to save retailer
BHS last night (10 May) lit iconic London landmarks with the union flag bearing the slogan #SaveBHS in a guerilla campaign led by marketing boss Tony Holdway, who declared “we do not intend to go down without a fight.”
The 100-foot-tall images were projected on to sites including: Big Ben; Marble Arch; and Wellington Arch as well as the department store chain’s headquarters in Marylebone.
The rallying call for support is aimed to draw attention to the 11,000 staff that will lose their jobs if BHS goes under and also encouraged the public to back the 88-year old retailer that was forced Read full story ›
Source: The Drum
