By John Glenday

Communications firm Weber Shandwick has won a competitive four way pitch to secure the UK social business of Vauxhall Motors.

Working with established brands such as Astra and Corsa as well as newer vehicles in the fleet such as ADAM and Mokka the agency will drive social strategy, develop social-first campaigns, content creation and community management.

Chris Hawken, brand marketing director at Vauxhall commented: “We feel social media has a fundamental role to play in building our brands and driving business value. We wanted to work with an agency that really understood how to engage our key audiences – we found that Read full story ›

Source: The Drum