Weetabix set for digital revamp that will revamp its sites and CRM plans
Weetabix is looking to breathe new life in to its digital offering and has appointed The Real Adventure Unlimited to develop and implement a new strategy and redesign a number of its product websites.
The agency will work with Weetabix to better connect consumer touch points across its brands which include Alpen and Weetabix On The Go breakfast drinks, as well as introduce an integrated CRM to strengthen loyalty, frequency and brand advocacy.
Initially, the brief includes the design and rebuild of four websites – Weetabix corporate, and consumer brand sites for Weetabix, Alpen, and Weetabix On The Go.
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Source: The Drum
