By Ishbel Macleod

Multi-talented entrepreneur The Boss made his TV debut last week, as part of a new Cobra campaign which aims to show the smoothness of the beer and bring the brand to life.

The first brand character created for Cobra, The Boss looks to “have some fun with the brand whilst still retaining some of the heritage for which Cobra is so famous,” Ali Pickering, brand director at Cobra, explained.

“We were looking for a campaign that would make people sit up and take notice, and standout from other beer campaigns out there, and we feel The Boss allows us to Read full story ›

Source: The Drum