‘We’re not Amazon but we’re getting to that’ – McDonald’s Lex Bradshaw-Zanger on building digital consumer profiles
McDonald’s is getting closer to building consumer profiles that match the depth of those held by Amazon, according to the restaurant’s senior director of digital strategy Lex Bradshaw-Zanger.
Speaking at the Mobile Marketing Association (MMA’s) London Forum today (8 June) Bradshaw-Zanger said McDonald’s is working to reach a point where it can build a profile of a user to understand exactly what they are buying and when they are buying it.
“Obviously we’re not Amazon, we don’t have everything that you’ve ordered at the touch of a button against your name and a profile but we’re getting to that,” he said.
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Source: The Drum
