By Angela Haggerty

The once niche Gen Y audience of Vice have become the consumers of general media and global traditional media outlets will soon be rendered “obsolete”, according to Vice co-founder and CEO Shane Smith.

Speaking to The Drum at Vice’s IAB Digital Upfronts event in London, Smith said the closure rate of international news bureaus was matched by the opening of Vice offices and predicted that Vice and other online successes such as Buzzfeed signalled the start of a significant challenge to mainstream media in its more traditionally strong grounds.

“If you look at how fast news bureaus are closing, it’s sort of Read full story ›

Source: The Drum