West Ham to lose £4m chunk of any stadium naming rights deal to LLDC
West Ham United will have to hand over £4m from any naming rights deal for their new stadium as part of the club’s deal with the London Legacy Development Corporation (LLDC).
Full details of the Hammers’ contract with the London Legacy Development Corporation (LLDC) and Newham borough were revealed yesterday.
As part of an agreement, which will see West Ham pay £2.5m in annual rent, the LLDC will receive a £4m chunk of any future stadium naming rights deal. The LLDC has led the search for a naming rights partner however no names have been confirmed.
Stadium naming rights have become Read full story ›
Source: The Drum
