By Staff Writer

It is the kind of problem most travel marketers can only dream of. The Western Norway tourist board has decided to cut its advertising spend because it says it is being overwhelmed by too many tourists.

The region is home to some of Norway’s most magnificent fjords and, as such, an influx of fans of the Disney franchise Frozen, whose fictional Arendelle setting closely resembles the area. “This year is sort of off the charts… quite incredible,” Kristian Jorgensen, managing director of Fjord Norway, told the Telegraph.

Jorgensen credits the Frozen effect for surging visitor numbers which have resulted in Read full story ›

Source: The Drum