Westfield to promote 'Christmas before Christmas' campaign via Evening Standard tie-up
Westfield is to push its ‘The Christmas before Christmas’ campaign via the Evening Standard following a tie-up with ESI Media.
The deal will include a weekly in-paper promotion, digital/social and video content and supporting editorial as well as a live Christmas event at Waterloo – one of the UK’s busiest stations – on 17 November.
Aiming to get people into the Christmas spirit, the campaign will see band The Hotsie Totsies play at the station, while Christmas goodies are handed out, accompanied by a pop-up photobooth.
Myf Ryan, marketing director for UK & Europe at Westfield, said: “The lead up to Christmas is Read full story ›
Source: The Drum
