Weve predicts a very mobile Christmas as shoppers spent £245 each via smartphones in 2013
Research from Weve has found that in 2013 Christmas shoppers spent an average of £245 each via a mobile device, equivalent to an industry worth £3.8bn across the UK.
Nearly nine in 10 consumers (88 per cent) of respondents said they used their mobiles for shopping, with half (50 per cent) having purchased presents on mobile and 70 per cent of respondents using the mobile web to browse the internet for inspiration – compared to 21 per cent who used mobile shopping apps.
Nigel Clarkson, commercial director at Weve, said that no matter how big the 2013 mobile spree was, “we are Read full story ›
Source: The Drum
