By Ronan Shields

Click fraud will become so rampant that it will cost advertisers more than $50bn by 2025, according to The World Federation of Advertisers (WFA), with the trade body advising brands to apply caution to their digital investment until the ad tech sector more effectively deals with the problem.

The advice was issued today (6 June) at the WFA’s Compendium of Ad Fraud Knowledge for Media Investors – produced in association with research foundation Bottlab.io as well as the Ad Fraud Council – and advises members that on current trends, ad fraud is “second only to the drugs Read full story ›

Source: The Drum