What advertisers need to know about Google's 'firehose' deal with Twitter
During Twitter’s recent Q4 earnings call there was an interesting announcement on a new deal signed with Google. The announcement confirmed some of the recent rumours with a partnership of the two platforms allowing Twitter to reach out to its “logged-out userbase”. The deal allows Google access to tweets directly, rather than having to scrape content after it is posted as it does with other sites.
This will allow Google to plug in directly to the “firehose” of tweets, as the company refers to Twitter’s stream. From here tweets will show up in search results, allowing more users to see the Read full story ›
Source: The Drum




