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What brands can learn from supermarkets’ service

on Oct 22, 2015 | 0 comments

By Mindi Chahal

Online and high street retailers, supermarkets and hotels are top of mind for the best customer service experiences, compared to mobile network providers, utilities and financial services, which are lagging behind.

New research by agency Simpson Carpenter surveyed 1,547 consumers and shows the experiences of customer service by sector. It reveals that 17% of respondents have experienced the best customer service at a supermarket.

The supermarkets’ position among the top performers might be considered a surprise given that the big four – Morrisons, Tesco, Sainsbury’s and Asda – are experiencing a decline in sales and profits. However, in recent months the Read full story ›

Source: Marketing Week