By Sarah Mawson

Just because everyone is doing it doesn’t mean that it’s right for you

The decision to pull her entire catalogue of music from Spotify at the end of 2014 was met with a fair amount of backlash including from Spotify itself who, rather embarrassingly, took to begging the star in the form of carefully curated playlists to rethink her position.

But the decision did not come completely out of left field. Earlier in the year, Taylor penned an op-ed for the Wall Street Journal asserting that she believes: “Music is art, and art is important and rare. Important, rare things are valuable. Read full story ›

Source: Marketing Week