By Sarah Vizard

Boomerang allows users to create and then share mini videos via social media. It works by taking a burst of five photos and stitching them together into a one-second video. The video then loops, playing the images backwards and forwards to create the ‘Boomerang’ effect.

Where it differs from other social media tools is that there is no Boomerang newsfeed where users can share their videos. Instead people have to post them to other social media channels such as Facebook or Instagram, although users can set this up automatically.

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Source: Marketing Week