What Brexit would mean for the EU brand
Thursday 23 June is a big day for Europe. As the UK decides on its future within the European Union, big questions are being asked about what it means to be part of Europe and what value, if any, the EU brand provides. As a nation we’ve heard plenty on Brand Britain and the impact of Brexit on our own national identity and reputation. However, regardless of the outcome, the impact will be far more profound for Europe as we start to question its purpose and story in today’s world.
Brand EU today
As it stands, Europe does not have a clearly Read full story ›
Source: The Drum
