By Seb Joseph

He replaces Joe Tripodi, who is retiring after seven years in the role, at a time when Coke has a steep hill to climb against flagging sales.

The performance of marketing took its fair share of the blame for company’s recent woes with chairman and chief executive Muhtar Kent telling analysts this week that poor “marketing execution” had no tangible impact on driving demand in key markets in its latest quarter.

In addition to a five-point marketing plan outlined at the start of the year to improve performance, it is putting marketers are under stricture cost control measures Read full story ›

Source: Marketing Week