What does Stein IAS chief Tom Stein expect from the B2B Marketing sector during the upcoming holiday season?
With the busy end-of-year holiday season approaching, The Drum spoke to Stein IAS chairman and chief client officer, Tom Stein to gather his thoughts on how this would likely affect the thinking of the B2B marketing community.
Speaking from his base in New York, Stein told The Drum that the holiday season often saw brands targeting SMEs or VSEs would do so through bespoke promotional programmes and cited the American Express Open programme as one consumer facing property that was also B2B on another level.
“For brands targeting larger enterprises, there typically is a a bit of a lull due Read full story ›
Source: The Drum
