By Natalie Mortimer

From personalised ads to facial recognition and beyond, what lies ahead for out of home advertising ranges from the widlly innovative to the unknown. And as more and more billboards shift from poster to digital, brands are increasingly looking to take advantage of more immersive, and lucrative, experiences.

To find out what the future holds for out of home The Drum caught up with some of this year’s Creative Out of Home Awards judges including OMD creative director Ann Wixley, head of creative strategy at Havas Media, Rik Moore, and David Volkes, partnerships director at Metro UK.

Rik Moore

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Source: The Drum