By Guy Bisson

We know an awful lot about Netflix customers and what makes them tick. Many things will come as no surprise. They are younger than average, more device savvy, better connected, and highly engaged with content. But one of the most interesting things about Netflix homes—and Subscription Video on Demand (SVoD) homes in general—is that there is already clear evidence that they are building their own entertainment bundles by cherry-picking streaming video and music services.

In fact, Millennial SVoD households in the US are already taking an average of more than two paid-streaming video services, and a number of European countries show Read full story ›

Source: The Drum