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What does the shake-up of EU data laws mean for marketers?

on Apr 14, 2016 | 0 comments

The European Commission today (14 April) approved proposed tougher data privacy laws collectively known as the General Data Protection Regulation (GDPR), and at more than 200 pages long, GDPR is one of the most wide-ranging reforms to be passed in years.

They formalise concepts such as the ‘right to be forgotten’, data portability, data breach notification and accountability, with those falling foul of the guidelines potentially facing massive fines of €20m, or up to four per cent of global revenues.

But before we get down to business, here’s a quick overview of the main elements of the new regulation; it Read full story ›

Source: The Drum