What everyone got wrong about Fiverr’s ‘Doer’ campaign
Fiverr’s latest ad campaign is coming under fire for celebrating freelancers as martyrs of the gig economy, toiling and struggling — seemingly to the detriment of their own health — in the name of cobbling enough paychecks (or PayPal payments) together just to scrape by.
I happen to think the campaign is phenomenal, and others agree.
The insight of the Dreamer v the Doer is one that resonates with every freelancer, especially those who cut their teeth in the creative industry. There are the people who spend their mornings whiteboarding and pontificating on esoteric topics, and there are those who Read full story ›
Source: The Drum





