By Staff Writer

Gemma Shiel is the founder of Lazy Oaf, the graphic and illustration fashion label she started in her dad’s garage in 2001 before launching a stall in Spitalfields Market. It now has a flagship store in Carnaby Street and is stocked in over 250 stores worldwide. Her many collaborations have included DC Comics for a Batman collection and Warner Brothers for Looney Tunes.

Why are collaborations so important, and how do you make them work for both sides?

I do them because I want to get away from what is essentially my design bubble and my own creativity and challenge myself with Read full story ›

Source: The Drum