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What is creativity? The National Theatre's Ollie Winser talks design, inspiration and the digital revolution

on Jun 24, 2015 | 0 comments

By Staff Writer

How do you define creativity?

I think it’s about bringing something into being that didn’t exist before. Whether that’s an idea, a song or a piece of graphic design, it’s about making something new. It also has a lot to do with being human; we all create, it’s just that some creativity is more visible than others, some creativity is more valued than others. I think creativity is most valuable when it says something about the human experience.

Where does your inspiration come from?

My inspiration comes from a mixture of observation and conversation. I love looking at creative work, but Read full story ›

Source: The Drum