By Buck Wise

This weekend, 200 yards from the Aegean Sea at WPP Stream, the (un)conference, I had the privilege of chatting with quite possibly the most handsome YouTubers in the UK. In fact, GQ agrees: it recently hired one of the three, Jim Chapman, as a new columnist and an authority on style and fashion. Alongside Jim were his charming celebrity friends Marcus Butler and Alfie Deyes, who have a combined following of over 10 million subscribers on their YouTube channels alone.

The conversation spanned from “how to influence a social community while keeping brand engagements authentic,” to “advertising Read full story ›

Source: The Drum