What makes an ideal purchase? The secret behind successful marketing M&A deals
By Barry Dudley
As someone who works for a business that puts firms wanting to realise value in touch with firms looking to acquire, and which then helps to facilitate the deal, one of the questions I’m most often asked when I tell people what I do, is: “What makes an ideal purchase?”
Fundamental to this is understanding what the seller wants to do, and why. This normally involves two elements: to unlock value from the business that they have created and secondly access to another ingredient to help take the business into a new chapter – perhaps through investment that a big buyer Read full story ›
Source: The Drum




