By Ronan Shields

The Programmatic Advisory’s chief executive, Wayne Blodwell, who will co-chair the judging panel of this year’s Digital Trading Awards, is asking brands if they’re really ready to ‘go in-house’, and has produced a checklist that will better equip them to make such a decision wisely.

Programmatic spend now accounts for 70% of all display ad budgets, a short increase in recent years that has been brought on by the promised efficiencies of such uses of adtech, and the dawn of the data-informed marketing era.

This era has also been accompanied by the rise of concerns over the transparency of Read full story ›

Source: The Drum