By Sarah Vizard

A renewed focus on ad innovation

While as recently as two weeks Costolo was claiming his job was safe, Forrester Research analyst Nate Elliott says the news “isn’t surprising”.

“The bottom line is that Twitter isn’t very good right now at serving either its users or its marketers,” he adds.

Twitter investor Chris Sacca wrote an open last month highlighting where he thinks the company has gone wrong, in particular highlighting that “direct response advertising has fallen short of hopes”.

The problem, suggests Elliott, is that while Twitter was the first social network to insert brand messages into its social feed with its ‘promoted Read full story ›

Source: Marketing Week