What marketers need to know about Google's Performance Summit: mobile, mobile, mobile
Over half of all searches are now on mobile, and Google has responded to this shift in consumer behaviour by expanding the means by which brands can advertise their wares on such devices with a ‘ground-up overhaul’ of its core AdWords product.
This includes the launch of a host of new products including: expanded text ad formats; responsive display ad units; the ability to adjust bids on impressions according to device; as well as an expansion of the number of ways advertisers can showcase their wares on Google Maps.
The announcements were made today (24 May) at Google’s flagship Performance Summit, where Read full story ›
Source: The Drum
