By Nico Sarti

Following its announcement last summer and months of work refining the experience, YouTube has started rolling out live streaming on smartphones for creators with more than 10,000 subscribers.

“Big deal!” you might say. Facebook, Periscope and Instagram have made it seem normal to watch our friends showcasing their lives in real time and see news events unfold live. So why should I care that YouTube has now joined the party?

At first glance you might be right because after all, live streaming on YouTube is nothing new. At TVC, we’ve been doing it for years for some of our clients, including a Read full story ›

Source: The Drum