By Seb Joseph

The advertising industry’s deep-rooted ties to storytelling are in danger of weakening in the rush for more data but Pixar, Framestore and Jonathan Ross have reminded marketers to use technology to move past the masses to relevance and value.

Marketers wax lyrical about storytelling but few are truly masters of the art. In a world where attention and trust are at a premium, creating powerful stories is far harder than it ever has been, paving the way for non-linear, personalised experiences across all screens.

Using data to create the illusion of life

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Source: The Drum