By Seb Joseph

Media bought using programmatic technology has dominated column inches across ad land recently. Many of those headlines have focused on its impact on display, video and mobile inventory.

The way TV ads are bought and sold is about to change. But with all the promises and pains that come with programmatic trading, marketers are still uneasy as to how it could impact their TV media strategies.

Programmatic has been a dominant part of the online display trading market for some years – Sky among one of the biggest spenders – and increasingly so in the video and mobile advertising arenas. Read full story ›

Source: The Drum