By Mindi Chahal

The way people view TV is shifting, and as a result so too is the way brands buy their advertising. As with online advertising, it looks increasingly likely that one day all TV
will be bought programmatically.

Along with the channels and devices available for watching TV, the ways for brands to reach consumers through the medium are proliferating. June saw the announcement of Daily Mail TV in the US with talk show host Dr Phil, which will launch next summer with aims for “global scope”. Revealing the details at the Cannes Lions festival, the Mail claimed that “advertisers were increasingly Read full story ›

Source: Marketing Week