What the latest listening figures tell us about the fortunes of commercial radio's recent arrivals
By Mike Wood
These are the first Rajars we’ve had since stations were launched on the second national multiplex back in March, making them a very interesting set of figures.
Whilst none are yet matching the likes of the now-established digital stations such as Absolute 80s, Kisstory and BBC 6 Music for reach and hours, the increased level of choice has helped to push the weekly reach of commercial radio back above that of the BBC. The national commercial stations clearly outperformed local and BBC radio over the last 12 months, with a 9 per cent increase in listening hours.
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Source: The Drum




