By Thomas Hobbs

Potts’ mission, first and foremost, will be to return Morrisons back to sales growth and win back customers lost to the discounters.

But how will Potts address Morrisons confused marketing? Higginson recently said Morrisons would shift away from price-focused tactics and that future campaigns would “push actually listening and engaging with customer feedback over endless weak promotions.”

Last year, Morrisons used its partnership with Ant and Dec in a campaign to remind customers of its premium sourcing and range.

“The marketing has to now be more inventive and Morrisons has to find new ways to talk about price without giving Read full story ›

Source: Marketing Week