By Patrick Link

You’ve probably read “Charlie and the Chocolate Factory,” but you may have not read it from an advertising or media perspective. I have, and as a media professional, I have some unfortunate news to report: Willy Wonka made some huge mistakes.

Too often, advertisers misinterpret the data at hand, either targeting the wrong consumers, or conversely, targeting the right consumers in the wrong way. Willy Wonka’s Golden Ticket Campaign (or GTC) is, unfortunately, no exception. In this campaign, five golden tickets are randomly planted underneath the wrapping of otherwise ordinary Wonka bars, and each of the five winners receives a personally Read full story ›

Source: The Drum