What we learnt from the Festival of Marketing
Marketers must champion workplace diversity
Despite Lord Sugar’s claim on the Headline Stage during Day One that marketers should prioritise product and avoid brand purpose, there were plenty of musings on the latter. In particular, one message that dominated the Festival was for marketers to rethink their ethical behaviour.
Social activist Monica Lewinsky, who was one of the Festival’s headline speakers, urged brands to work with consumers to create a more “compassionate” and ethical internet.
She became notorious in 1998 for having an affair with US President Bill Clinton. During her talk, she suggested she had been the first person to experience Read full story ›
Source: Marketing Week
