What we need to learn from how Google fought spam
Google has published a report into webspam trends in 2015, detailing how its search quality team responded to manipulative tactics used to influence search rankings.
Typically, ‘manipulative tactics’ in the context of the search quality team has meant unnatural link building and poor quality content; although the report into 2015 trends showed a 180 per cent increase in websites being hacked. The search engine rolled out an update to its algorithm in October specifically designed to tackle hacked spam which affected up to 5 per cent of queries – a bigger impact than a refresh of the Panda or Read full story ›
Source: The Drum
