By Staff Writer

To accompany the new film series Man About Asia, each week The Drum will be asking some of the region’s top marketers to share their local knowledge about Asia’s charms, challenges and customs.

As episode one begins with Lowe Profero chief executive Wayne Arnold banishing the misconception that there is “one Asia”, this week we’re asking marketers what one piece of advice they would give to their counterparts approaching Asia for the first time.

Annabel Venner, global marketing director, Hiscox

I agree with many of the observations made by Wayne. I spent time Read full story ›

Source: The Drum