Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Whatever else you think, Go Set a Watchman is a masterclass in marketing art

on Jul 15, 2015 | 0 comments

By Andrew Boulton

If such a thing as a ‘blockbuster’ novel can, or should, exist, Harper Lee’s ‘Go Set a Watchman’ is about as seismic a cultural event as you will see this summer. Compare the anticipation surrounding Watchman with that of cinematic mega-sequels from the Jurassic Park and Terminator franchises and you see a rare, but substantial, victory for literature over both dinosaurs and robots.

The reaction to the work itself has been, predictably, fraught. Combine the 55-year wait with characters and a story that the reading public have wholeheartedly taken ownership of and any extension of the tale was always going to Read full story ›

Source: The Drum