By Mindi Chahal

The UK’s marketing success story of 2015 was Sport England’s ‘This Girl Can’ campaign, which aims to make women of all ages and abilities more active. It won numerous awards at Cannes Lions 2015, including the much-trumpeted inaugural Glass Lion, celebrating advertising that promotes gender equality. The campaign persuaded 1.6 million women to start exercising, while 2.8 million who are aware of the campaign say they have become more active as a result, according to independent research released by Sport England last week.

With that in mind, it is difficult to believe that Read full story ›

Source: Marketing Week