By David Godber

Quite a lot as it happens. First, the good news. A significant shift in the oil price obviously drives down fuel and energy prices. Taking this a stage further, for many consumers fuel and energy are key household budget items so families are likely to be better off as a direct result. That potentially triggers changes in buying behaviour, and, given the hard times we’ve experienced in recent years, this release of newly disposable income is very welcome.

The economic downturn means the population at large is now used to operating with a lower disposable income. As that behaviour has Read full story ›

Source: The Drum