By Lisa Lacy

According to a study from market research company eMarketer last year, influencer marketing is rapidly growing in part because it can yield more authentic content – and it can help combat ad avoidance among consumers.

At a recent panel sponsored by influencer marketing platform Julius, in partnership with The Drum, influencer marketing experts gathered to talk about what influencer marketing is today, who is doing it well – and even how to measure it.

Per Jared Augustine, CEO of Julius, influencer marketing works when it is authentic, but it can also be easy to make mistakes sometimes because of a Read full story ›

Source: The Drum