When is it ok not to get client sign-off on a press release?
To get client sign-off or not, that’s increasingly the big question for PR agencies.
In these days of media quicksilver, there’s often no time to argue the toss. But can breaching client approval protocols and confidentiality ever be the right thing?
I must admit I’ve taken client approval – or lack of it – right to the line at times. I might have lifted a quote already used in a different media outlet and used it again in a slightly different context with a different news peg.
It’s all about making things work and managing expectations. There’s nothing worse than having Read full story ›
Source: The Drum
