By Justin Pearse

There is so much amazing content marketing in the world. Well that was a refreshing thing to say. But I do get tired of the continued carping and negativity surrounding the quality of this stuff called content marketing.

While there may indeed be a ‘torrent’ or ‘flood’ or ‘wave’ of rubbish content swamping our digital lives, to be honest a lot of the stuff I come across is pretty good. By which I mean that it’s simply useful, informative or entertaining. From both B2B and B2C brands. Yes, advertorials can be a bit dull but there is an equally large wave Read full story ›

Source: The Drum