By Andrew Moss

Everyone loves a challenger brand – and in the world of global agency networks, there’s no doubt that Dentsu Aegis Network is one to watch.

We’ve written about Dentsu Aegis many times in The Drum over the past three or four years. After years of being a slumbering giant focussed on its domestic market in Japan, Dentsu – that country’s biggest and oldest ad agency – signalled its ambition and intent to become a global player with a daring $5bn swoop for media group Aegis in 2012.

It took more than a year for the deal to go through, but ever since, Read full story ›

Source: The Drum